Marketing your business on social media during Covid-19?
The outbreak of COVID-19 has shown sweeping effects on our lives, personally and in the market. The extensive impact on the business indicates that we are in to experience more business disruption. People are trying to figure out ways to stay relevant and appropriate during such unprecedented times. Companies have closed down, resulting in the most massive work-from-home experiment in history.
This implies that managing the marketing team will require exceptional management. This article with guide you for quality communication with the audience so that the companies do not lose their impact in the market. Here is a list of essential things to start with healthy marketing, as even a small mistake could result in long term consequences, with social media communication at its peak.
1.Identify the possible challenges to
your business according to your business type
⦁ Being sensitive with the content
⦁ Having a positive an inspirational quotes
⦁ Maintain the trust by taking extra steps towards accuracy
⦁ Effective copywriting
⦁ Checking proper grammar
⦁ Do not overpromise to keep up the morale
⦁ Stay on track with the top trafficked content
⦁ Adapt your services and market with COVID`19 in mind
⦁ Plan solutions with various scenarios in mind
⦁ Staying connected is more important than ever
⦁ Work smart, not hard
⦁ Avoid exploiting the situation to make a quick buck
Let’s discuss about steps in detail for the effective marketing of the product or service on a social media platform
People nowadays are spending more time online than ever before. It is the best time to keep them engaged in your content and stay connected to them. If you’re unable to market or sell your products or services right now, focus on sharing content on a social media platform that aligns with your brand values instead. You can also stay connected with the users by adapting a few exciting ideas. Your regular posts may include:
⦁ Onam Posts
⦁ Teachers’ Day Wishes
⦁ Birthday or anniversary offers
⦁ Automated nurture campaigns
3. Be quick with your decisions
Practicing agility to cope with the new challenges of marketing the product/service online is likely to get you to the front line in real-time while simultaneously learning to work virtually. This situation might demand intelligent improvisation by drawing on the insights.
4. Activate the social media multiplier effect
Employees activities on social media has a great impact on customers. Engaging employees to share their experiences with the positive work that the brand is doing with them helps to build a good impression among customers. With such practices, the customers get an authentic sense of the brand through employees eyes. Do not rush. Use comforting words such as contribute, connect, cope, etc. Instead of advantage, offer, gain.
5. Be Empathetic
Covid-19 is affecting everyone around the world. Remember to have empathy and compassion for your followers.
For example, firstly, acknowledge that right now is a weird time to be promoting a sale, and “not everyone is in a position to shop right now,” which will show empathy and attract the attention of the followers. Creating memes and sharing could also be one of the examples to stay connected. One only needs to check for insensitive words as there are several words and phrases that, prior to COVID-19, were completely harmless. For example:
⦁ Killer (as in a “killer deal”)
⦁ Contagious (“how to create contagious content”)
⦁ Health or checkup-related terms (“give your budget a pulse check”)
6. Build strategic marketing investment
Such measures can call for extra expenses of hiring a data scientist to implement such strategies to build marketing muscle. But such investment will pay off as these will help the company to adapt to the changing demands of the customer. Doting this period, thinking of a marketing strategy investment can help the business build its marketing muscle.
7. Think long-term
While thinking about building up a market online for the business, people often forget about long-term impacts resulting from social media marketing during COVID`19. Companies should set aside time to think and evaluate the various scenarios that might emerge and how to respond to them.
8. Do not underestimate your employees
In this time of great uncertainty, working virtually has jeopardized team activities and the employees’ morale. This can be checked by introducing happy hours, game nights, or economic rewards to reduce stress. These will entertain group activities and keep a link among the employees.
9. Be in touch
Use technology to stay in touch with everyone. Also, encourage employees to do the same amongst themselves. Not only you, but the employees are too scared of the layoffs. Marketers should focus on developing agility, digitizing processes as much as possible, and using any downtime to boost their capabilities.
10. Marketing your business during
COVID’19 is not comfortable, but staying connected on social media is now more critical than ever. People worldwide are adjusting to the new normal of social distancing; this is the time for you to double down. Don’t be fearful when others are also afraid.
Small online business owners and social media managers, and marketers are conducting campaigns, scheduling their calendars to develop new creative ideas to market their products or services.
According to the researches, Facebook and Instagram have seen a 40%-60% increase in usage due to Covid-19.
We should stay safe in such a pandemic situation by not socializing with others too much or going into crowded places. People and businesses rely on social media to keep in touch with friends, consume the news, and be entertained.