Let us know about the new controversial advertisement of jewelry brand Tanishq
The famous jewelry brand of TATA Group, the Tanishq removed a controversial advertisement video from its YouTube channel after an uproar about it. #BoycottTanishq is trending on Twitter due to this advertisement. The company removed the advertisement following public outrage on social media. Tanishq released a new advertisement for its promotion. It shows the interfaith marriage of two different communities. Against this, people started trolling Tanishq on Twitter.
The advertisement featured a Hindu woman’s ceremonial ceremony of conceiving. This girl is married in a Muslim family. In this, keeping in mind the Hindu culture, the Muslim family is shown performing all the rituals according to Hinduism. In this advertisement, a pregnant woman asks her mother-in-law, the mother does not even have this ritual in your house, to which her mother-in-law answers that the ritual of keeping the daughter happy is in every house.
Tanishq has named this advertisement Ekatvam. After seeing this, users got so angry that #BoycottTanishq started trending on Twitter. After the controversy escalated, Tanishq has removed the video from his YouTube channel.
Shashi Tharoor furious over the trolls.
Senior Congress leader Shashi Tharoor also jumped in this controversy and slammed the trollers over Tanishq’s advertisement. He tweeted, ‘Hindutva brigade has sought to boycott Tanishq due to this advertisement beautifully showcasing Hindu-Muslim unity. If they have so much trouble with Hindu-Muslim unity, then why don’t they boycott India as a symbol of Hindu-Muslim unity in the whole world. At the same time, Congress leader Abhishek Singhvi has also criticized those who demanded the Boycott by tweeting on it.
This controversy makes a debate on social media.
The debate over advertising is hot on social media too. Many people have demanded a Boycott of this brand, talking about not buying Tanishq’s jewelry. Tanishq is trending on Twitter. In denial against this advertisement, some users wrote that why do they always show only Muslim husband and Hindu wife, why not Hindu husband and Muslim wife? One user wrote that if the Hindu husband and Muslim wife were shown in it, the country would have been burnt by now.
Dhanraj is currently an undergraduate engineering student and a passionate writer. He is a die heart cricket and pro-wrestling fan as well as he is an automobiles enthusiast. He loves to share his views and opinions on sports, automobiles, and on new and upcoming technologies.